01 Studio of curiosity

Build a website that earns its keep.

Marketing sites, brand systems, original photography and e-commerce, built on a fast modern stack and tended long after launch. A partner for the year, not a vendor for the project.

Companies we’ve helped compete

  • Brandecation
  • Spark Strategies
  • Blackbird
  • Craft & Commerce
  • Saratoga Schenectady Gastroenterology Associates
  • Solarflux
  • LeDerick Horne
  • Simply
  • UPT
  • Wayfong
Marketing SiteCustom CMSMulti-Year Retainer
brandecation

From local training to enterprise platform

Marketing site for a powersports LMS. Eight years of design, development and ongoing partnership, the longest engagement on the Observatory roster.

$188K
Partnership LTV
8 yrs
Retainer span
JamstackCustom BookingPhotography
blackbird

A neighborhood studio that competes like a brand

6 yrs
Active partnership
Full-stack
Engagement
JamstackHeadless CMSDesign + Dev
spark

Boutique consulting, enterprise web presence

3
Disciplines delivered
1 team
No handoffs
Track record
21 engagements, audited and counting.
0
Clients shipped
Across eight years.
0
Industries served
From powersports to public speaking.
0yrs
Longest retainer
And still running.

What we do

Everything your business needs to show up and sell online. One team, no handoffs.

01

Web Design & Development

Sites built on modern architecture that scale with you. No templates, no page builders. Every project runs on Jamstack, designed for speed, security and stability across the globe.

02

Brand Identity

Logo, type, color and voice. The foundation everything else stands on. We can incorporate your current branding, or start fresh for a full redesign.

03

Photography

On-location shoots for the businesses and people behind the brand. NJ and Ithaca, travel for paid gigs. Real images of real people, never stock.

04

E-commerce & CMS

Shopify, Stripe, Snipcart and headless CMS. Sell things and publish content without calling a developer. Already set up? We’ll polish what’s there. Just jumping in? We’ll cannonball in with you.

What clients say

Real outcomes from real partnerships.

Peter brought our vision to life in a perfectly functional, modern, and elegant way that frequently receives high-marks from visitors and makes our entire team incredibly proud. We’ve worked with many developers over the years, and honestly have never had the level of collaboration, savvy, overall smoothness, and, dare I say, fun as we’ve experienced working with Peter.
Mark Barker
Co-Founder, Strategy Lead, Craft & Commerce
I’ve been very impressed with Peter’s creativity, programming skills, and the quality of his work. Plus, one of the benefits of his small-company size is his ability to turn projects and requests around quickly. Peter is also a super-nice guy who’s easy to work with and extremely flexible and accommodating.
Fred Hafer Jr
President, Omnitech Automation
The website that Peter created for me is beautiful! I am extremely pleased with how each page on the site represents me and my brand. I saw a 50% increase in my revenue the year the site went up, and I highly recommend Peter for any business owner that needs a website.
LeDerick Horne
Public speaker
Peter did a great job putting together our website. He followed a structured approach to the design, and was very responsive to feedback. He has also been available for post-project support as needed. We are very happy with the result and wouldn’t hesitate recommend Peter to other potential clients.
Naoise Irwin
President, Solarflux

Ready?

Let’s build something worth keeping.

Get in touch
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