A multi-year partnership building the all-in-one training, rewards, and incentive platform for the powersports industry.
The Challenge
Brandecation had built a strong reputation in corporate training and incentive programs for the powersports industry. But their digital tooling told a different story: disconnected systems, off-the-shelf LMS software that couldn’t flex to their model, and no unified platform for the suite of services they were selling.
They needed a platform that could handle training (LMS), sales incentives (SPIFFs), rebate management, sponsorship programs, and contingency tracking. All branded. All under one roof. Nothing on the market did that.
What they were up against
The unified ecosystem: Rebates, Sponsorship, and full brand management from a single platform.
Actionable analytics and reporting: dealer progress, course completions, and real-time activity tracking.
Design, Implement, Manage: the full-service model we built to support Brandecation’s growth.
How we built it
We designed and built a unified platform from scratch. Training content, reward programs, rebate management, sponsorship tools, and contingency tracking all in one system. Five product verticals, one codebase, one branded experience.
Built a learning management system tailored to the powersports industry. Branded course modules with progress tracking, certifications, and searchable libraries. Dealers train at their own pace; brands get real-time completion data.
Created the SPIFF/Rewards system from the ground up. Sales incentives across multiple product lines, transparent tracking for dealership salespeople, and leaderboards that actually motivate. Compensation automated, not spreadsheet-managed.
Real-time dashboards for dealer progress, course activity, incentive tracking, and user engagement. The kind of actionable data that turns a training program from a cost center into a revenue driver.
Results
Tech Stack
Partnership Timeline
Initial platform architecture, brand alignment, and core LMS build. Laid the technical foundation for everything that followed.
Full platform goes live: LMS, SPIFF/Rewards, branded portals. First enterprise clients onboarded.
Added Rebates, Sponsorship, and Contingency modules. User base grows to millions. Daily active engagement becomes the norm.
Continuous iteration, new product lines, performance optimization. The platform evolves as the business does.
What started as a website project became the most important technology partnership in our business. Pete didn’t just build our platform. He helped us rethink how we deliver value to our clients. Four years in, we’re still building together.
More Work
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