Services
Web, brand, photography and commerce, built by the same hands that ran the discovery call. Years of partnership, not one-off projects; a hand-picked team, not a vendor relationship dressed up as one.
Sites and apps that age well.
Sites built on modern architecture, sized to your team and built to scale. No templates, no page builders, no inherited tech debt. Every project runs on Jamstack, designed for speed, security and stability across the globe.
Editorial pacing, considered type and real photography. Built to earn the click and the click after that.
Schedulers, portals and dashboards. Custom interfaces on top of a fast, secure stack, without the SaaS bloat.
Migrate off WordPress or Webflow without losing SEO. Faster, safer and easier for the team that owns it to update.
An ongoing partnership after launch. Performance audits, quarterly polish and monitoring that catches problems before users do.
Teams whose next site needs to last more than eighteen months. Founders rebuilding ahead of a raise. Companies outgrowing the CMS that got them here.
An identity that does the work.
Logo, type, color and voice, the foundation everything else stands on. We can sharpen what you already have, or start from scratch for a full redesign. The aim is a kit a small team can run with for years, not a 200-page guideline that ends up in a Drive folder no one opens.
Positioning, audience and the one thing only you can credibly say. The work that makes the design easy.
Logo, typography, color and motion. A working kit, not a ceremonial one.
How the brand sounds across the page, the inbox, the pitch deck and the room.
When the work is good but the wrapper is dated. We bring the surface up to where the business already is.
Businesses whose work has gotten ahead of their wrapper. Companies stepping into a second act. Founders with a real point of view and nowhere on the page that proves it.
Real images of real people.
On-location shoots for the businesses and people behind the brand. Stock photography is forbidden, that is the entire point. NJ and Ithaca on home turf, travel for paid gigs anywhere a flight goes.
Founders, faces and hands at work. Color-true, generous in light, never a posed grin in front of a brick wall.
Documentary coverage of the moments worth keeping. We get out of the way and bring back the story.
On a set or on a table. Flat lay, in context or in motion, whatever the product actually does for someone.
Long-form essays and profile shoots for publications and brands that take the page seriously.
Sites still leaning on stock. Teams refreshing the About page before a launch. Founders who quietly hate every photo of themselves so far.
Sell things. Publish freely.
Shopify, Stripe, Snipcart and a headless CMS so the team can ship copy without calling a developer. Already set up and ready for a better look or smarter checkout? We will take it from there. Just jumping in? We will cannonball in with you.
Custom themes, tasteful templates and a healthy suspicion of every app in the marketplace.
Recurring billing built for the business model, not the SaaS playbook. Sane upgrades, sane cancellations.
Storyblok-first, with editorial workflows the writers will actually use and previews that match production.
From legacy CMS or static HTML, with SEO and link equity intact. The kind of move no one notices, which is the goal.
Teams ready to stop calling a developer to change a headline. Stores outgrowing a templated theme. Editors who need preview to actually match production.
How we work
Four steps, in plain English. No discovery decks, no urgency theatre, no countdowns. The pacing of the work feels like the kind of partner you would want for a year, because that is the work.
A working call, not a discovery deck. We learn the business, the people, the deadline and what failure looks like. If it is not the right fit, we say so.
A short proposal that names the work, the team, the timeline and the price. One document, not five. Yours to keep either way.
A hand-picked team, designer, developer, photographer, whoever the project actually needs, with the founder on every call. Weekly demos, no proxy account managers.
Launch is the start, not the end. We keep showing up: performance, content, new features and a steady hand on the surface as the business changes underneath it.
The stack
Every tool here earns its keep. We pick what stays out of the team’s way after launch, not what plays well in a sales deck.
What clients say
Peter brought our vision to life in a perfectly functional, modern, and elegant way that frequently receives high-marks from visitors and makes our entire team incredibly proud. We’ve worked with many developers over the years, and honestly have never had the level of collaboration, savvy, overall smoothness, and, dare I say, fun as we’ve experienced working with Peter.
I’ve been very impressed with Peter’s creativity, programming skills, and the quality of his work. Plus, one of the benefits of his small-company size is his ability to turn projects and requests around quickly. Peter is also a super-nice guy who’s easy to work with and extremely flexible and accommodating.
The website that Peter created for me is beautiful! I am extremely pleased with how each page on the site represents me and my brand. I saw a 50% increase in my revenue the year the site went up, and I highly recommend Peter for any business owner that needs a website.
Peter did a great job putting together our website. He followed a structured approach to the design, and was very responsive to feedback. He has also been available for post-project support as needed. We are very happy with the result and wouldn’t hesitate recommend Peter to other potential clients.
Honest answers
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