Six partnerships across web, brand and photography. Each began as a project and became a relationship, most still are. What follows is a field log: the long-running cases, then the back catalogue.
Eight years building the all-in-one training, rewards and incentive platform for the powersports industry. The longest engagement on the Observatory roster, and the closest thing the studio has to a long second career.
Bookings, teacher bios and a warm brand translated to web through a brand pivot, a pandemic and a subscription product still in the pipeline. The longest-active partnership on the roster, proof that real ones compound.
A wellness consulting agency that needed an enterprise-level web presence. Design, development and a headless CMS so the team could update content without calling a developer.
Smaller chapters from the field. Some are still up; some helped a team move on. Case studies for a few are in the studio.
A media agency that treats every channel as performance media — growth science and measurement for CPG, healthcare and clean-energy brands, with client work including Chobani, Johnson & Johnson, Verizon and Mastercard. Founder-led, with deep client-side experience and a preference for measurement over instinct.
One of New York State's largest gastroenterology practices, operating since 1981 across multiple Capital Region locations. Endoscopy, colonoscopy and specialty GI procedures delivered through a roster of physicians — credibility carried by the work, not the wrapper.
Industrial-scale solar thermal — parabolic dish concentrators that deliver clean process heat for manufacturing, desalination and HVAC. Not photovoltaic, not residential; a system sized for the heaviest end of the load curve, sold to the engineers who size it.
A spoken-word poet, keynote speaker and disability advocate whose work uses poetry as the gateway into wider conversations on equal opportunity, self-determination and pride. Reaches thousands of students, educators, policymakers and business leaders each year through workshops, talks and books.
A woman-owned massage and bodywork studio in Belmar, NJ — therapeutic massage, facials, body care and sound healing, founded and run by Kari Stewart. A booking-forward site for a practice where the work, not the marketing, brings the next client.
Urban Physical Therapy in Ithaca, NY — orthopedic rehab, return-to-sport training and post-operative recovery for active adults and athletes, built around a three-step Root · Restore · Reload approach. A site sized for booking and word-of-mouth referrals, not brochure traffic.
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