All work
03 · Boutique consulting 2023
Spark Strategies

Boutique consulting, enterprise-grade web presence.

A wellness consulting agency that needed an enterprise-level web presence on a boutique-sized timeline. Brand, design, development and a headless CMS, delivered by one team — so the founders could update content without ever opening a ticket.

Jamstack Headless CMS Brand Design + Dev One team
Spark Strategies team in a working session
Client
Spark Strategies
Industry
Wellness consulting
Timeline
2023
Services
Brand, Web, CMS
The challenge

Standing out in a
crowded wellness category.

Wellness consulting is a category bloated with stock photography, soft gradients and the same five wellness-y serif fonts. Spark needed a presence that read as boutique without reading as small — credible enough to sit on a health-system pitch, warm enough to mean it.

The team also needed to move quickly. No content backlog, no developer dependency for copy changes, no scope of work for replacing a hero image.

The approach

Three disciplines,
one engagement.

Brand identity

A working kit, not a ceremonial one. Logo, palette, type and voice that the founders can run with for years — and that the homepage actually demonstrates.

Design + development

One team holding the pen from wireframe to ship. No Figma-to-dev handoff, no “that’s not what we designed” meetings. The result lines up with the file because the file lined up with the build.

Headless CMS

Storyblok wired to a typed content model the team can edit on a phone. Previews match production line for line, so a copy tweak doesn’t become a launch event.

Publishable from day one

Spark started shipping case studies and updates the week the site went live — without a developer on call. The CMS earns its keep before the SOW is closed.

The outcome

A presence that
moves at their pace.

3
Disciplines delivered
1 team
No handoffs
0
Developers on call
The stack

What's under the hood.

Frontend
  • Astro
  • SvelteKit
CMS
  • Storyblok
Tooling
  • Figma
  • TailwindCSS
  • GSAP
Hosting
  • Netlify

“I could not have asked for a better experience. From conception to completion, he hit every mark. My site is clean, user-friendly, and creative.”

Nicole D’Andrea
Owner · Spark Strategies & Blackbird Yoga

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